So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator.
Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.
On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point.
On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors … and how you can start to crush them. Like grapes.
And on Wednesday, I explained Jonah Sachs’s idea of “freaks, cheats, and familiars,” using good old Arnold as an example to demonstrate all three.
On Unemployable, Brian talked with Robert Bruce about the difference between good marketing automation and the kind that has skinny little arms like a baby-man.
And on Copyblogger FM, I talked about the power of picking the right frame for your content marketing. Kind of like the way the squat rack at the gym provides the perfect frame to do bicep curls in.
Hear me now and believe me later … catch you next week!
(P.S. If today’s Copyblogger Weekly seems more random than usual … you may need a little Hans and Franz to make sense of things.)
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
The Persuasive Power of Analogy
by Brian Clark
Why a Prospect You Want Chooses Your Competitor
by Stefanie Flaxman
How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars
by Sonia Simone
Is WordPress the Right Solution for Building Your Online Business?
by Sean Jackson & Jessica Frick
Are Automated Marketing Funnels a Fail?
by Brian Clark
Choose the Right Frame to Boost the Power of Your Content
by Sonia Simone
The Two Keys to Successful Delegation
by Brian Clark
How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part Two
by Kelton Reid
Are You Spending Enough Time Thinking?
by Jerod Morris & Jon Nastor
The post It’s Time to Pump You (and Your Content) Up appeared first on Copyblogger.
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