Thursday, July 21, 2016

Profitable Writers Demonstrate How to Prosper from Your Words


If you aspire to make a comfortable income from your writing, you’ll find inspiration in the stories of the three people we’re featuring in today’s Certified Stories article.

This group comes direct from our Certified Content Marketer page here on Copyblogger.

You know what I liked best about their answers? That they were pleasantly surprised that writers can indeed make a healthy living doing what they do best.

I love hearing stories like that — they make our efforts here at Copyblogger worthwhile.

By the way, don’t miss the WORD ebook we developed specifically for writers — you’ll get instant access when you register at the bottom of this article.

Here’s who’s joined us today:


  • Aaron Wrixon specializes in white-label writing and content marketing services for web designers and their clients. Contact Aaron
  • Trudi Roth creates site copy, blog posts, video, and social media strategy that converts passive bystanders into active, engaged fans. Contact Trudi
  • Carin Kilby Clark writes conversational copy and content that demonstrates authentic thought leadership and builds authority. Contact Carin

Read on as Aaron, Trudi, and Carin share their hard-earned wisdom.

What do you wish you knew about writing when you first started out?

There’s perception and then there’s reality. Sometimes we perceive our dream careers through rose-colored glasses. Once we’re in them, though, the day-to-day reality doesn’t live up to the image.

But for our three writers, reality was better than perception.

Trudi had to first lose the notion that she couldn’t make a good living as a writer:

“I believed that writing was a low-paying job and making art (which is always how I think of writing!) in general is not lucrative. Today, as a more mature person who has made her way back into the workforce … I realize that was some toxic Kool-Aid I drank in my early career. Great writing has tremendous value, period. And that’s what I’m teaching my kids, so I’m paying that wisdom forward.” – Trudi Roth

Aaron came to the same realization as Trudi. Writing can be lucrative:

“… you can see how it would be easy to convince yourself you had to settle for (writing) cheap crap and only making 15k a year. I’ve since learned that’s total nonsense. And now I’m very, very fortunate, with a great wife and family who want for nothing — and all because I found out how to tap into the high-paying jobs. So sure, I wish I had done that a lot sooner, because if I had I’d be writing to you from Fiji now. But hey, my time machine is almost finished, and when it’s finally done I’m going to go back and smack my younger self.” – Aaron Wrixon

Carin realizes now that great writing is all about the rewrite — that she didn’t have to be perfect right out of the gate:

“The ‘ugly first draft’ truly is a writer’s best friend.” – Carin Kilby Clark

What’s the one thing you did in the past year that helped build your business?

Our three writers answered this question differently — but their answers share a common theme. Over the past year, each of them made a serious commitment to their businesses.

Carin committed to putting herself out there to meet prospects in person. Here’s what worked to build her business:

“Good old-fashioned, face-to-face networking. Online is great, but there’s still a ton of value in getting out from behind the desk, shaking hands, and exchanging business cards with people.” – Carin Kilby Clark

Aaron decided — finally — to go all-in:

“I quit, finally. I’d been side-gigging for so long and I finally went full-time in March 2016. Since then I’ve matched my 2015 salary.” – Aaron Wrixon

And Trudi’s afraid you might think we put her up to this answer (but we didn’t):

“Hands down it was taking and completing Copyblogger’s Certified Content Marketer training program! I know it sounds like you guys paid me to say that, but … having a listing on the Copyblogger website as a Certified Content Marketer has brought me at least a dozen excellent repeat clients that know their stuff because they are fans of Copyblogger, too. (And my listing has only been up for a couple of months, so that’s really exciting!)” – Trudi Roth

Is there a writing tip you’d like to share with Copyblogger readers?

There’s nothing like the voice of experience, is there? Our three writers have picked up mindsets and habits that have helped them in their careers. We asked them to share what they’ve learned along the way.

“Be curious. That sounds like such a trite answer, but for me curiosity starts the whole process. It’s so tempting to hear a client say, ‘I want this many words that say this to this person,’ and answer, ‘Yes ma’am, right away ma’am.’ But it’s when you start questioning everything that good work happens. ” – Aaron Wrixon

Trudi reminds us that even the most boring topic has an angle that will make it enjoyable to write about:

Have fun. Being a writer is being a creative person in the world, and so any topic can be engaging and exciting when you find the angles that you connect into and that make your work enjoyable.” – Trudi Roth

And Carin repeats the advice we’ve shared here many times: write — even when you don’t feel like it.

“Write every day. Especially when you don’t want to or don’t feel like it. I’ve cranked out some of my best writing on the days when I wanted to do anything but sit down at the keyboard.” – Carin Kilby Clark

What was your favorite aspect of the Certification program?

Finally, we thought you might enjoy hearing about our Certified Content Marketer training program direct from three writers who have taken the course and gone on to be certified.

Trudi appreciated one particular piece of course content — and saw one sign that this course was the right one for her.

“There are a lot of great resources you get from the Certification program, but I have to say that the one that made it well-worth the price of admission to me is the workbook, ‘Using Empathy & Experience Maps to Develop a Killer Content Strategy.’ … it is really genius when it comes to developing helpful, engaging content that speaks to my clients’ core audiences. Copyblogger … makes me feel so supported and confident that my work as a kick-ass content marketer will continue even as the digital landscape changes. Being in the Authority program gives me access to awesome continuing education. Also, I like that Sonia has pink hair. It’s a sign to us all that we’re in the right place.” – Trudi Roth

Carin liked the professional preparation the Certification program offers:

“My favorite aspect of the Certification program is the education around the professional writer’s mindset, marketing yourself as a writer, and becoming an indispensable resource for your clients.” – Carin Kilby Clark

And Aaron? Well, Aaron plans an addition on his house …

“I get a whole lot of emails that start with ‘Hey, I found you on the Copyblogger site.’ When I build an addition on my house, I’m going to call it the Copyblogger Wing.” – Aaron Wrixon

Questions for these writers?

Head on down to the comments section and leave your thoughts about your writing career, your client work, or what the environment is like out there right now.

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The post Profitable Writers Demonstrate How to Prosper from Your Words appeared first on Copyblogger.

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