TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now.
When we rebranded from Copyblogger Media to Rainmaker Digital in September of 2015, it was a firm statement that put the Rainmaker Platform at the forefront. But it was also a foreshadowing of where we saw things going.
We knew we were headed from software-as-a-service (SaaS), to software and service to create complete solutions. People need sophisticated marketing technology, yes — but they also need done-for-them services such as design, content, and lead generation strategy.
The technology is only getting more sophisticated, and we plan to remain at the forefront of that with Rainmaker. But sophisticated technology calls for equally sophisticated strategy and execution — and not everyone has that kind of expertise in-house.
Our original goal was to create marketing technology for entrepreneurs and small businesses that are doing content marketing themselves or via freelancers. In the meantime, we’ve been turning away businesses happily willing to pay for a more complete solution.
Our go-forward strategy is to follow what the market is telling us. We’re going to offer you the services that we’ve been teaching and doing for ourselves over the last decade.
A complete Rainmaker solution provider
We’ve been doing service work for our Rainmaker Platform customers for over a year, but it’s been very cautious. There are many ways to develop a client services department, but given that we’ve been product-focused for so long, we weren’t arrogant enough to think we could just pull it off effortlessly.
In that last year, we’ve explored several viable ways to do more for our customers and prospects as a hybrid technology and digital marketing service provider. After careful deliberation, we’ve come up with a path that allows us to expertly provide anything that a Rainmaker user needs.
Rainmaker Digital has entered into a letter of intent to partner with an existing digital agency, Nimble Worldwide. We’ve had a long relationship with Nimble, as they were our email marketing provider for years before we developed our own solution, RainMail.
Effectively, the Rainmaker assets of the company (excluding StudioPress, Synthesis, Copyblogger, Authority, and DCI, which are not affected by this move at all) will be combined with Nimble assets into a new entity, with us as the majority owner.
First of all, that means you can rest assured that the company you know today remains the company you’ll be doing business with going forward. Plus, the Rainmaker side of things will be where I’ll be putting much of my personal attention and effort.
That said, this deal provides instant access to an experienced team of digital marketing professionals and a network of talented contractors that ensures our service solutions are expertly crafted and delivered. This grows the Rainmaker team significantly, without the pain and uncertainty of building an agency from scratch.
The change in business model unfortunately left four of our existing employees without positions, along with the loss of some of our own contractors. That was certainly no fun, and our operations leadership preserved every job possible despite the significant reorganization.
On the brighter side, this will open up a lot of work for our Certified Writers and members of the Genesis design community as we get rolling. We’re very excited to provide additional freelance and employment opportunities to the large ecosystem we’ve cultivated over the years.
To sum up, I’m 100 percent certain that this is the smarter move compared with trying to build an internal agency from scratch. And ultimately, the clear winners in the deal are our customers and prospects.
What can we help you with?
The first meaningful impact of this will be that we’ll be able to do just about anything you need related to your digital marketing efforts. That includes:
- Content creation
- SEO and social
- Adaptive funnel sequences
- Digital advertising and media planning
- Turn-key digital marketing packages
On that last point, we’ll be able to provide clearly defined service bundles that allow you to quit thinking about marketing and focus on the rest of your business. If the ROI is there, why would you say no?
We informed the thousands of existing Rainmaker customers about these new services last week, and the response has been enthusiastic. That means if you decide to get on board with the Platform before the switch, you’ll have the benefit (but not the obligation) of access to these services as well.
We’ll be rolling out access to both project-based and retainer-based solutions in the coming months. Once things are live, we’ll let you know here.
The end of “off the shelf” Rainmaker
All of this restructuring is aimed at offering you more options from a trusted source. Of course, with any major escalation in value, there are changes to the way things have been.
The biggest change is that going forward, we will no longer sell the Rainmaker Platform “a la carte.” In other words, the sales process will become more hands on, and less like a “pull out your credit card and sign up online” SaaS.
All future sales of the Platform will be bundled with services, and at a significantly higher price. We’re anticipating that this change will happen before the end of June, 2017.
So, if you’ve been contemplating the Platform, but don’t feel like you need additional service components, you should start your free trial before the switch happens. We’ll naturally send out reminders before the point of no return.
Exciting stuff to come … stay tuned! Feel free to ask questions in the comments, and I’ll get back to you as soon as I can.
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