Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students.
This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing education to make sure you stay on top of best practices, and — for those who pass the application process — inclusion on our page of recommended writers and content strategists.
If you’re a writer and you’d like more clients, better rates, and a stronger competitive position, the Certification program just might be perfect for you. You can drop your email address here and we’ll get you all the details very shortly.
On Tuesday, Jerod Morris talked about why smart writers think about writing copy and not just text. (This applies even for those who don’t think of themselves as copywriters.)
On Wednesday, Stefanie Flaxman continued the conversation with the factors that helped her during her own six-year freelance career as she moved from earnest but broke to confident and successful (and still earnest).
And on Thursday, I revealed the two most important reasons why really good writers don’t get paid what they’re worth — and how to start addressing both of them.
Over on the Copyblogger FM podcast, I talked about a problem I see a lot in freelancers, but also in all kinds of smart people who want to start businesses: the fear of selling. I talk about what selling actually is (instead of the creepy myths) and how we can put together a sales process that doesn’t make us feel gross.
That’s it for this week — have a great weekend, and we’ll see you Monday.
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Jerod Morris
by Stefanie Flaxman
by Sonia Simone
by Sonia Simone
by Kelton Reid
by Sean Jackson & Jessica Frick