On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic.
On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks about customer experience — and how you can structure your content to make your audience feel like treasured guests.
And on Wednesday, Stefanie Flaxman saved us from the humiliation of 12 different word choice errors. Because content marketing is just more fun when you’re not embarrassing yourself in public.
On the Copyblogger FM podcast this week, I talked about how to attract the specific audience you want to your business, podcast, or blog. Everything you do will get much easier when you know you’re talking to the right folks.
And on our brand-new Sites podcast, Jerod Morris covered easy ways you can use excellent design to forge a stronger connection with your audience. (By the way, Jerod mentions a free coupon you might want to pick up if you’re looking for better hosting — it expires tomorrow, on July 14, so you’ll want to hop to it.)
That’s it for this week — have a great weekend, and we’ll see you Monday. 
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
How to Conduct Not-to-Miss Podcast Interviews
by Jon Nastor
3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard
by Will DeWitt
Stop Making These 12 Word Choice Errors Once and for All
by Stefanie Flaxman
How to Attract the Exact Customers You Want
by Sonia Simone
3 Ways to Better Connect with Your Audience through Design
by Jerod Morris
How Award-Winning Short Story Writer Abigail Ulman Writes: Part Two
by Kelton Reid
The Power of the Company of One, with Paul Jarvis
by Brian Clark
The post Expand Your Content Marketing Toolkit appeared first on Copyblogger.
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