On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.
Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.
On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)
And earlier today, I posted our Content Excellence Challenge prompts for April. These are fun, creative exercises we do together as a community. Both of the prompts are practices that will make your content better, and get you making more of it.
On The Digital Entrepreneur, Bryan Eisenberg shared his insights with Sean and Jessica on how to leverage Amazon self-publishing to find new audiences and customers. If you haven’t encountered Bryan yet, he’s a bit of a marketing and persuasion guru/ninja/Jedi/grand master … but the kind who actually knows what he’s talking about. He understands Amazon on a deep level, and the conversation is filled with useful suggestions.
On Copyblogger FM, I talked about some “mindset hacks” that really will help you Do All the Things … and the popular self-help advice that could do your success more harm than good. On Unemployable, Brian and Robert shared their thoughts about building that wonderful thing: recurring revenue. And on The Showrunner, Jerod chatted with David Bain about transitioning from podcasting to hosting live digital events.
That’s it for this week … enjoy the goodies, and have a lovely weekend!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance)
by Andy Crestodina
3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason
by Stefanie Flaxman
A Surefire Way to Get Constant Traffic to Your Content
by Brian Clark
2017 Content Excellence Challenge: The April Prompts
by Sonia Simone
How to Use Amazon Publishing to Grow Your Online Audience
by Sean Jackson & Jessica Frick
Kelton Reid on The Learn Podcast Production Podcast
by Caroline Early
5 Mindset Habits that Actually Work
by Sonia Simone
The Beauty of Recurring Revenue
by Brian Clark
How Bestselling Author Greg Iles Writes: Part Two
by Kelton Reid
5 Steps to Hosting Successful Live Online Events
by Jerod Morris & Jon Nastor
The post Try These Useful Suggestions to Build Your Audience appeared first on Copyblogger.
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